What a creative, attention-grabbing way to start a new online shopping website?!
When Jasu launches itself this coming Monday on the Internet, for the first two weeks of its operation, only members of the world wide web with a Klout score of 40 or above can access the online retailer and make purchases. After the initial fortnight, the site will be open to the general public, but this distinguishable opening strategy has the potential to benefit Jasu greatly.
This is an example of marketing at its best. Not only will the strategy build hype amongst consumers (in fact it already is judging by the article dedicated to the story in The Age today), but it will enable trend setters to promote the site, and allow Jasu to monitor who these these trend setters are and what they are searching for. Klout is the self-named "standard of influence." It is a measurement of an individual's degree of influence in a social media domain. Imagine the treasure-trove of information Jasu will have on its customers in the first fortnight. The opinions and actions of these people are highly valued by a lot of people on the Internet. What purchases they make can help determine future tastes.
This controversial concept is certainly conjuring a buzz around the launch of Jasu.
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